YouTube has released its overall 2018 EMEA ads leaderboard, which includes a spot for its music service, YouTube Music, in at number nine on the list.
The top spot is taken by German online real estate portal Immowelt, with its epic narrative depicting the search for larger living spaces through the ancestor of the main character, Eddy.
Google Home’s take on Christmas stalwart Home Alone plays on nostalgia, and appears in second spot. The ad isn’t the only Christmas ad to be included with John Lewis and Sainsbury’s both featuring.
Nike’s Dream Crazy, which stars American football player and political activist Colin Kaepernick, also made the cut, coming in at number four after prompting debate across the globe last year.
The top 10 ads of 2018 EMEA are ranked using an algorithm that factors in organic and paid views, watch time and audience retention. Check out the full list below...
